Vision
To become the number one choice of premium poultry products for consumers in the Middle East and Africa.
Mission
Supporting safe food and national economy by providing Egypt and Arab markets with the finest poultry products, slaughtered in accordance with Islamic rite, using the highest standards of bio-security, the latest technologies and systems that preserve the environment, and achieve the highest levels of safety, productivity and sustainable growth, through the employment and development of the human element who is characterized by efficiency, initiative, commitment and active participation in continuous improvement.
Our Values
Customer Satisfaction
Customer satisfaction is our primary priority.
Constant Improvement
There is always more than just good. We drive change strongly, celebrate our success but always strive for more.
Passion for Winning
We have an unyielding drive to win while always remaining humble.
Integrity
We ensure transparency and fairness in all our actions.
Value People
We treat all people with courtesy, dignity and respect.
Unique Culture
We hold ourselves and each other accountable, work well in teams, collaborate, and embrace a lean, flat and horizontal structure.